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"That's one reason Spector & Associates continues to pick up major assignments from Fortune 100 clients. The best example is the agency's Making Science Make Sense program, a Bayer sponsored corporate image, science education campaign that has won eight industry awards, including a Creativity in Public Relations Award, but there are others: creation of an Internet site for Neuberger&Berman Management that won Hottest New Site honors from USA Today; a Telecommute America initiative with AT&T that has resulted in key partnerships between the company and several government agencies; Internet related work for Daiwa Securities; Olympics-related media relations activity on behalf of International Sports &Leisure. Thanks to assignments like this, billings were up 50% from 1995 to 1996,
and the agency now has 22 people in New York and Short Hills, including
a number of refugees from the large agencies, attracted by the thoughtful
PR philosophy and entrepreneurial attitude of one of the north-east's brightest
public relations boutiques."
 Spector & Associates, Inc. founded in 1991, is recognized as one of the nation's premier corporate public relations firms. We are known for producing breakthrough creative work on behalf of our clients, with a goal of achieving a high level of positive awareness and distinct corporate identity. Clients benefit from our unique approach to public relations. We do not "do publicity." Instead, we develop meaningful image-building campaigns intended to generate news. At the same time, these campaigns generate employee goodwill, respect in the community, enhanced recognition by Wall Street, and a firm foundation for growth
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