1929

TORCHES OF FREEDOM

Mrs. Taylor-Scott Hardin parades down New York's Fifth Avenue with her husband while smoking "torches of freedom,"a gesture of protest for absolute equality with men.

By the mid-1920s smoking had become commonplace in the United States and cigarette tobacco was the most popular form of tobacco consumption. At the same time women had just won the right to vote, widows were succeeding their husbands as governors of such states as Texas and Wyoming, and more were attending college and entering the workforce. While women seemed to be making great strides in certain areas, socially they still were not able to achieve the same equality as their male counterparts. Women were only permitted to smoke in the privacy of their own homes. Public opinion and certain legislation at the time did not permit women to smoke in public, and in 1922 a woman from New York City was arrested for lighting a cigarette on the street. (continued)

1929

LIGHT'S GOLDEN JUBILEE

The Postmaster General issued a commemorative stamp for the 50th anniversary of Thomas Edison's electric light.

The late 1920s were an era marked by mayhem. Americans had lost sight of what was important in life and as Bernays would later say, they had no heroes. Public relations was coming under heavy scrutiny and attack as the public still looked upon it as sensationalism and a menace to the integrity of the press. Bernays was looking for an opportunity to prove to the public and his critics that public relations was indeed an honorable profession.

In May of 1929, General Electric and Westinghouse approached Bernays with the task of handling the 50th anniversary of the first incandescent light, a celebration which would honor both Thomas Edison and his invaluable invention. (continued)

Thomas A. Edison is visited by President Hoover, Henry Ford, and his assistant from 1879, in his reconstructed Menlo Park laboratory.

1931

FAST GROWING BUSINESS

Bernays's early successes enable him to build a clientele that includes Procter & Gamble, New Jersey Telephone, Dodge Brothers Automobiles, and Filene's Department Stores. By 1931, the fast-growing business bills nearly $100,000 ($1.15 million in 1995 dollars) with profits exceeding $60,000 (more than $700,000 in 1995 dollars).


EDWARD L. BERNAYS - A RETROSPECTIVE

1915-1922 / 1923-1928 / 1929-1931 / 1932-1939 / 1940-1960

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